Promoht announces multi-year, multi-country deal with Vodafone Group Plc

LONDON [February 21st 2012]

Promoht, a mobile campaign management solution for mobile network operators, content owners and brands, has signed an undisclosed multi-year, multi-country deal with Vodafone Group Plc, one of the world's largest mobile communications companies by revenue and subscribers.

“We are extremely fortunate to launch our company out of the gate with the global category leader becoming our first MNO client partner” says Robin Jewsbury, Co-Founder and serial entrepreneur. “It’s a testament to a lot of hard work that was recognized by an incredibly smart and progressive team within the Vodafone organization.”

Promoht, which dynamically serves intelligently targeted content promotions to Vodafone’s new HTML5 smartphone offering (myweb.vodafone.com), launched on October 26 2011, and is now available across all major smartphone platforms in a number of countries.

Founded with a firm belief that a successful mobile advertising model has yet to be realized, Benjamin Bittman, Co-Founder and former Chief Marketing Officer of Saatchi & Saatchi in New York asserts, “Adland has reached a point in time where a .61% TTR for mobile banners (when compared with a .07% CTR online banners) is applauded. It’s essentially become a high-volume numbers game that compares less bad to ineffective with an approach that can only be rationalized through Einstein’s definition of insanity.”

Rather than following the conventions of standard display advertising, Promoht’s innovative approach is to engage consumers with compelling, ‘intelligently’ delivered content that seamlessly embeds monetizeable elements inline with the overall experience, subsequently reducing the traditional barriers to entry.

About Promoht

Promoht is a mobile campaign management solution for mobile network operators, content owners and brands that stimulates purchase behaviour by engaging consumers with compelling, ‘intelligently’ delivered content. Through a simple and easy to use editorial interface, campaign managers discover and aggregate content in real-time leading to the rapid creation of rich media campaigns. Leveraging the proprietary PromoSense engine, campaigns are seamlessly delivered across all xHTML mobile devices with TTR rates that crush industry averages for mobile display advertising.

Combining extensive experience across large-scale mobile network operators, Internet startups, and market leading global advertising agencies, Promoht was established in 2010 by Co-Founders Robin Jewsbury and Benjamin Bittman to revolutionize the promotion of content, brands and services across the mobile Internet.